Monday, Oct 5, 2015
Wellness and Prevention
A large and growing body of evidence demonstrates the meaningful impact that whole plant foods can have in the diet to reduce both established and emerging cardiovascular disease risk factors and biomarkers - from cholesterol to inflammatory markers to abdominal adiposity. Yet with little improvement in the quality of the average American diet over the past twenty years, heart disease and obesity rates remain high and consumer confusion about heart healthy diet persists. This session will provide insights on how to leverage nutrition science to craft consistent, evidence-based consumer messages about healthful eating which will inspire action that can result in long-term health benefits, including a reduced risk of heart disease.Media Excellence - Meal Makeover Moms - Janice Newell Bissex, MS, RDN & Liz Weiss, MS, RDN
Identify the food choices and dietary patterns of individuals with healthy lifestyles and their associated heart health benefits
Describe what motivates consumers to make short- and long-term behavior changes related to their health
Translate the findings of nutrition and health research into compelling consumer messages that inspire action
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