Claim the Spotlight! Beyond Traditional Media: Videos, Podcasts and Self-Publishing
Sunday, Oct 4, 2015
Technology for Practice
The media landscape is evolving, providing RDNs with new opportunities they can use to highlight their expertise while promoting RDNs as THE nutrition experts. Videos, podcasts, and
self-published books are three exciting alternatives to traditional media that allow RDNs to embrace their inner 'celebrity' and gain valuable exposure. Join two seasoned nutrition
communicators as they share key insights, case studies, and tangible takeaways on these emerging and effective communication vehicles.
Discuss three benefits of engaging in strategic solutions beyond traditional media to highlight the RDN voice to the public.
Identify two or more non-traditional communication vehicles available and list characteristics of each.
List the steps involved as well as the tools and resources needed to build a You Tube channel, create a podcast and self-publish a book or e-book
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